Selling as a Rule Is Uncomfortable – But Shaking It Off Leads to Success

Selling as a Rule Is Uncomfortable – But Shaking It Off Leads to Success

Selling often feels awkward at first, but those who push through the discomfort ultimately find success.

Selling is uncomfortable. Most people hate it at first—the pressure, the fear of rejection, and the awkwardness of asking for the sale can make anyone feel uneasy. But here’s the truth: those who learn to shake it off and keep going are the ones who become successful. After 41 years of selling across industries—from contracting to automotive, alarms, and medical—I’ve seen it all, and I know firsthand that the key to success is persistence.

Why Does Selling Feel Uncomfortable?

At its core, selling involves persuading someone to see the value in what you offer, often in exchange for their money. That alone can feel intimidating. Add the potential for rejection, and it’s easy to see why many people dread it.

The discomfort usually stems from the fear of failure. Rejection feels personal, and most people would rather avoid it. But in sales, rejection is inevitable—and it’s not a reflection of your worth or your product.

Belief in What You Are Selling Makes All the Difference

One of the most important factors in overcoming the discomfort of selling is belief. When you truly believe that your product or service is valuable and solves an important issue, rejection becomes easier to handle. It’s not about them rejecting the value of what you offer—they’re saying no to you at that moment.

And that’s actually a good thing, because you can improve. You can adjust your approach, refine your pitch, and try again. But when you know in your heart that your product or service offers real solutions, it’s much easier to shake off the rejection and keep going.

When your belief in what you’re selling is rock solid, it reframes every “no.” You stop taking it personally and start seeing it as an opportunity to improve how you communicate that value.

What Sets Successful Salespeople Apart?

Successful salespeople don’t let discomfort hold them back. They feel the fear but move forward anyway. It’s not that they’re immune to rejection or awkward moments; they’ve simply learned to shake it off and keep going.

Having sold in the contracting, auto, alarm, and medical industries for roughly 10 years each, I’ve learned that each field brings its own unique challenges. But one thing remains consistent: the people who push through the discomfort and keep refining their approach are the ones who succeed. After years of honing my craft, I can confidently say that belief and persistence are the keys to sales success.

5 Tips for Shaking Off the Discomfort in Sales

If selling makes you uncomfortable, you’re not alone—but you can get past it. Here are some tips to help you push through:

1. Reframe Rejection
   View rejection as feedback, not failure. Use it to improve your approach and get better over time.

2. Practice Regularly
   The more you sell, the less awkward it will feel. Practice makes perfect, and each attempt will help you build confidence.

3. Focus on Helping
   Shift your mindset from selling to serving. Focus on how your product or service can help the customer, and the process will feel more natural.

4. Celebrate Every Win
   Whether it’s a small sale or a positive conversation, celebrate your successes. They build momentum and confidence.

5. Surround Yourself with Support
   Positive reinforcement is key. Surround yourself with people who support your efforts and can share their own experiences of success.

Success Comes After Discomfort

The path to success in sales requires embracing the discomfort and pushing through it. Each uncomfortable experience is a step toward becoming better at selling, and those who persist will eventually find success.

To Sum Up

Selling is uncomfortable at first, but those who believe in what they are selling, shake off rejection, and keep going are the ones who succeed. After 41 years of selling in various industries, I’ve learned that it’s all about reframing rejection, practicing, and focusing on the customer’s needs. If you can push through the discomfort, the rewards of success are well worth it.

#SalesTips #SalesSuccess #BelieveInYourProduct #SalesConfidence #OvercomingFear #EntrepreneurMindset #SellingSkills #PersistenceInSales #RejectionInSales #SuccessMindset